About Us

Who we are

Founded in 2011, The Armory is a full service tactical firearms dealer and Cerakote applicator located in Traverse City, Michigan. The Armory brings to Northern Michigan something it’s needed for decades – a true tactical shop that caters to the latest technology available in the firearm’s world. The Armory’s staff is comprised of talented young individuals that have had experience in the field of firearms nearly all of their lives. The Armory is a local business at heart, and our staff has lived in and around Traverse City our entire lives. Our staff is constantly evolving to meet the demand of our customers and we are rapidly expanding our services as our small business grows.

At The Armory, customer service is our primary goal and you can expect fair prices and honest guidance.

What we do

The Armory is the finest firearm’s retailer in the Northern Michigan area. With a great selection of AR15 parts and accessories, you can build an entire AR15 rifle with parts found at our store. We stock a wide variety of ammunition from bulk to boxes in every popular caliber. Our expert staff will assist you in your next gun, gear, or class 3 purchase. That’s right, The Armory is a full service class 3 dealer with a great selection of silencers and short barreled rifles.

At The Armory you can find:

- Tactical Rifles and Shotguns
- Handguns for concealed carry, target, and duty use.
- Affordable ammunition for almost any firearm
- A vast selection of AR15 parts and accessories
- Holsters
- Optics and Scopes
- Silencers and Short Barreled Rifles
- Survival and self reliance gear and equipment
- And much more!

We also have an in-house gunsmith that specializes in modern firearms.

If you want the best selection, best prices, and best service after the sale – shop at The Armory!

Stop in or contact us today and check out Traverse City’s fastest growing gun stores!